Monday, November 20, 2006
Here it is folks. The ad for Icklebooks. Now this ad is not the one that we initially talked about shooting. The scenes for this ad was shot during the opening of Icklebooks last Sunday 19th November 2006. There were alot of people that day and a ton of kids enjoying the books and crayons and toys. When I edited the ad, I was careful not to have too many full face shots of kids in case the parents of the kids might not like that they're posted on YouTube. The kids you see are kids of close friends (and our daughter) and one or two, I sincerely hope the parents won't mind too much.Before I shot the ad I knew which piece of music I already wanted to use. A friend of mine had sent me an advert with the same music earlier and when I saw it I thought it was wonderful, full of serenity and the mood and feel of the music would fit into the sort of advert I wanted this one to have. The music is called Little Star by Stina Nordenstam from the Romeo and Juliet movie soundtrack (a movie which I absolutely love - not just cos Claire Danes is in it). The ad was edited to capture the mood of the bookstore, the kids and them having fun (which they did!). In any case, enough ranting from me, I hope you enjoy the ad....
EDITED (21st November 2006): I have received ALOT of feedback regarding the lack of titles to explain the ad, and as a result they did not know what the ad was for. I would appreciate any feedback viewers can provide. I am going to start working on putting some titles into the ad and it will be re-uploaded when it is done. However it may take a few days to think up WHAT magic words and phrases to put into the ad.... so stay tuned.....
Labels: Videography, YouTube
I knew you were on this project since I've been reading your blog but once I showed the clip to my boyfriend he went 'ah... childrens books or something?' we thought the visuals were lovely but having text might ruin the effect so we both suggest you have like a catch line at the end that wraps it up. MAybe something along the lines of 'icklebooks for your ickle ones' hahaha.. or somthing less cheesy perhaps. good luck and keep it up! xxw
Dude, the video stops on me at 30secs. Is that normal? I've tried four times now, same result...
Widari, thanks for the input. What you mentioned about the text was my sentiments exactly when I was editing it.. the mood and look would be ruined by text within the ad itself but I will add something at the end. I have an altenative plan which is to have a longer cut and then put text in that one. That might work as I can have the scenes longer so text would not be too jarring. I will also boost the colour of the ad to spice things up.
Reeda, it shouldn't stop as it is around 50 seconds long. However it will stop IF your connection is not stable - a YouTube thing. If you can't access from my blog, you can also go to my YouTube page and it will be there. Hope you like it
Just tried again, and voila, the whole 56 secs played! Great eye candy dude! Just need to put some powerful words now :) Who's the backing track by?
Thanks Reeda for the compliments. Hope you liked it. Music is by Stina Nordemstan claled Little Star. I am torn about whether to add titles. I don't think it fits into the ad 'body' in terms of mood and feel. Very likely only to add at the end of the 45 sec clip..
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